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- Inspired by Simon Squibb in his platform What’s Your Dream?
- Logo, visuals, and core brand message creation.
- Application for Trademark.
- Trademark Approved.
- Shopify initial web design and content development start.
- Product concepts: tees, hoodies, shorts, joggers, long sleeves.
- Initial Product Sampling with International Suppliers and Manufacturers.
- Social Media Created (Instagram and Tiktok).
- Partnership with Work for Good confirmed.
- Commitment to support Coeliac UK established.
- Marketing materials, product descriptions, and landing page hooks created.
- Affiliate Programme framework creation.
- Started Affiliate Outreach.
- Final samples approved and production order planned.
- Finalising products for Bulk Orders.
- Finalising partnership with our 3PL Fulfilment Partner in England.
- Setting Up IT integration with 3PL Fulfilment Partner.
- First inventory arrival and accepted by our 3PL Fulfilment Partner.
- Packaging, labels, and fulfilment workflow organised.
- Product photography and listing optimisation completed.
- FISTPUMP launches online.
- Marketing campaigns go live.
- First donations made through early sales.
- Choosing a selection results in a full page refresh.
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