Founder
Our Story
Activewear for Women Who Won't Quit
FISTPUMP started because our founder refused to let a health diagnosis slow him down. Now we're here for every woman doing the same.
Meet the Founder
Founded by a Nurse Who Refused to Give Up
Nurse Practitioner & Founder
Our founder is a working nurse practitioner who was diagnosed with gluten intolerance. He knows firsthand what it's like to feel your body betray you - the fatigue, the pain, and the frustration of dietary restrictions.
He also knows what it's like to fight back. To rebuild your strength. To refuse to let a diagnosis define what you're capable of.
FISTPUMP was born from that fight. It's activewear for women who understand that real strength isn't about being perfect. It's about showing up, pushing through, and lifting each other up along the way.
2024 - The Diagnosis
Diagnosed with gluten intolerance while working frontline NHS
2025 - The Idea
Turned personal struggle into a mission to help others
2026 - FISTPUMP Launches
Partnered with Coeliac UK to give back with every order
"I built this brand for every woman who's been told to 'take it easy' but refuses to settle for less than her best."
Look Good. Feel Good. Do Good.
We make good activewear that supports a good cause. Simple as that.
⭐
Look Good
Quality activewear that actually fits and flatters. Designed for real workouts, not just Instagram.
💪
Feel Good
When you feel strong in the gym, that confidence shows up everywhere else. We get it.
🤝
Do Good
£1 from every order goes to Coeliac UK, funding research, support services, and awareness programs for people living with coeliac disease.
What We Stand For
Grit
Keep going when it gets hard
Community
Better together than alone
No-Nonsense
What you see is what you get
Impact
Actions over words
Join the Movement
When you wear FISTPUMP, you're part of something bigger. A community of strong women who refuse to let anything hold them back.